Items related to God Speaks
Synopsis
"Wherever you go, there I am."
"I don't question your existence."
"I'm also making a list and checking it twice."
"If we don't communicate, you haven't got a prayer."
In 1998, an anonymous client gave the Smith advertising agency in Fort Lauderdale, Florida, $150,000 to create an advertising campaign to reach people who used to be faithful to a religion but had drifted away. The result was a humorous, thought-provoking, nondenominational series of quotes from God, run on billboards. The campaign created such a positive response that the Outdoor Advertising Association of America picked it as its public-service campaign for the year and began running it in two hundred cities nationwide. The billboards have been featured on the Today show, ABC World News Tonight with Peter Jennings, and CNN and covered by more than two thousand newspapers and countless local radio and television stations. Now you can read God Speaks, the book. Witty, jubilant, and inspiring, God Speaks is an irresistible wonder of a book.
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Review
Charles Robb remembers the day in June 1998 when the president of his ad agency told him that an anonymous client wanted the agency to create a billboard campaign that would bring people back to God. This client wanted to reach people who had drifted away from the church or synagogue and get them thinking about having a relationship with God in their everyday lives. "At the time I thought it somewhat ironic that I would be asked to work on an advertising campaign designed to reach... well, me," writes Robb.
Ultimately Robb and his coworkers tackled the assignment with so much grace and humor that the billboards became a national phenomenon (gaining attention on CNN and World News Tonight). The idea was to have God offer a simple message written on a black background with bold white type. The witty, warm, and pensive messages included, "I saw that," "I heard your prayer; I just don't care who wins the game," and "I don't question your existence"--all signed by "God." With reproductions of each of the inspirational billboards, God Speaks makes an excellent gift book, family-room fixture, or a loving addition to any household guestroom. --Gail Hudson
About the Author
Charles Robb has spent the past twenty years in advertising. He has won numerous national and international advertising awards for his writing, including the One Show, the New York Festivals, the Mobius Awards, and the Obies. He lives in Fort Lauderdale.
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- PublisherVillard
- Publication date2000
- ISBN 10 0375504273
- ISBN 13 9780375504273
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages160
- Rating
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