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From Library Journal
Mayer specializes in making insiders' worlds (e.g., Wall Street, Madison Avenue) accessible to outsiders, and he's a wonderful demystifier. Here, his approach to the news media is refreshingly free of cant. No, he says, the diversity of media outlets in the past didn't necessarily make it the good old days. Nor is the switch from old fashioned "news" to interpretive "journalism" necessarily for the better. The things that interest people haven't changed much in human history, and people need news not to provide truth but for a "sense of what's going on around them." Mayer's history of TV news and the evolution of "the feelies" and his discussions of media coverage of the 1984 elections and Tylenol scare show broad experience and sound judgmentexactly the qualities he recommends for media ills. Recommended especially for general readers. Dan Levinson, English & History Depts., Thayer Acad., Braintree, Mass.
Copyright 1987 Reed Business Information, Inc.
From Publishers Weekly
Mayer (The Lawyers, The Bankers, The Diplomats here holds a magnifying glass on the news media of the recent past, the present and presumed future. He has researched carefully and is particularly impressive in detailing the steps by which radio news evolved into television news. Some of his observations are not ground-breaking, however, e.g., newspaper employees are not intellectuals, politics is not the sexiest topic on TV newscasts. Mayer illustrates theory in practice in sections on news coverage of the 1982 Tylenol poisonings and the 1984 presidential elections and presents a comprehensive rundown of technological advances that may affect future news dissemination. Unfortunately, although the book is comprehensive, it has a ponderous tone that may put readers off.
Copyright 1987 Reed Business Information, Inc.
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- PublisherDoubleday
- Publication date1987
- ISBN 10 0385189834
- ISBN 13 9780385189835
- BindingHardcover
- Edition number1
- Number of pages348
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Making News: The People, the Industry, the Influence of the News
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