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Synopsis
The zentrepreneur knows a business has a life all its own, and that to try to manage or lead it is almost always the worst advice of all. This book of letters faxed between Mel Ziegler, co-founder of Banana Republic, and his new partner-in-tea, Rosenzweig, chronicles the making of the company, from idea to first product. 75 drawings.
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From the Publisher
Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.
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- PublisherDoubleday Publishing
- Publication date1992
- ISBN 10 0385420560
- ISBN 13 9780385420563
- BindingHardcover
- LanguageEnglish
- Number of pages1450
- Rating
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The Republic Tea: How An Idea Becomes a Business
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The Republic of Tea : Letters to a Young Entrepreneur
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The Republic of Tea : Letters to a Young Entrepreneur
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ISBN 10: 0385420560
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The Republic of Tea : Letters to a Young Entrepreneur
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The Republic of Tea
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The Republic of Tea
Published by
Doubleday & Company, Inc., 1992
ISBN 10: 0385420560
ISBN 13: 9780385420563
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Hardcover
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