The author of the groundbreaking The Female Advantage, a revolutionary approach to management for the post-industrial economy. In her highly acclaimed book The Female Advantage, Sally Helgesen showed how the innovative management strategies of women executives differed from and bettered traditional organizational models. The Web Of Inclusion represents a quantum leap forward. Here Helgesen presents a fully realized vision of the postindustrial organization: the web of inclusion. Most organizations are still structured on a nineteenth century model: rigid, hierarchical, forcing workers into cookie-cutter roles. But the twenty-first-century economy is fluid, technology-driven, based on creativity and relationships. For companies to thrive, they must build "organizations for everyone." Inclusive, flexible, interconnected, technology-enhanced, and human-centered, webs of inclusion perfectly mesh with the ever-changing demands of the information age. Helgesen lays out the theory behind her provocative vision of a new style of management, then profiles five organizations that have achieved extraordinary success by adopting webs of inclusion: Intel, the Miami Herald, the Anixter Corporation, Beth Israel Hospital, and Nickelodeon.
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Sally Helgesen, one of America's premier thinkers about the role of work in the new economy, is the author of five books, including The Female Advantage and Thriving in 24/7. She is a popular speaker and delivers seminars around the world.
Helgesen (The Female Advantage) here describes a developing "collegial" business structure for the information age, one in which the responsibilities and opportunities of all company ranks are flexible and even invite customer participation in product development. This principle of "inclusion," the author shows, enabled Intel, for example, in a marketing first, to promote its brand name and a new microchip component direct to PC consumer/users through the retail advertising of Intel's existing computer-building customers. Other companies featured in this engrossing study of New Age corporate relationships are the Miami Herald ("be completely open with your staff"); Boston's Beth Israel Hospital (info-technology puts power at the hands-on level); Anixter, "delivering mass-produced goods and services... on a tailorized basis") and the Nickelodeon cable TV network, which solved a reverse-inclusion cultural problem. Business and technical subjects often entail specialized languages daunting to the general reader, but in this important area of modern communications and work relations, Helgesen has got it exactly right.
Copyright 1995 Reed Business Information, Inc.
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