Items related to One to One Future
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.
"synopsis" may belong to another edition of this title.
Review:
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.
From the Publisher:
"Book of the Year"
--Tom Peters
--Tom Peters
"Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."
--George Gendron, Inc. magazine
The book that's revolutionizing marketing in the '90s."
--David Weinberger, Wired
"A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition."
--Esther Dyson, President, EDventure Holdings
"Hands down...the best marketing book for the interactive age."
--Andrew Jaffe, Vice President and Executive Editor, Adweek
"About this title" may belong to another edition of this title.
- PublisherCrown Business
- Publication date1996
- ISBN 10 0385427476
- ISBN 13 9780385427470
- BindingHardcover
- Rating
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