"synopsis" may belong to another edition of this title.
Advance Praise for Bang!
“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America
“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 2594750-n
Book Description Condition: New. Brand New. Seller Inventory # 0385508174
Book Description Condition: New. pp. 256. Seller Inventory # 262560861
Book Description Condition: New. pp. 256. Seller Inventory # 5287042
Book Description Condition: New. . Seller Inventory # 52GZZZ01O2IM_ns
Book Description Condition: New. 2005. Paperback. . . . . . Seller Inventory # V9780385508179
Book Description Condition: New. 2005. Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780385508179
Book Description Condition: New. Seller Inventory # 2594750-n
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.45. Seller Inventory # Q-0385508174
Book Description Paperback. Condition: new. Paperback. A dissection of successful advertising from two leading industry figures. Linda Kaplan Thaler and Robin Koval discuss an arsenal of big bang ideas, examining how to create memorable publicity, packaging and jingles that will tap into the money of the market. They interweave entertaining recollections about their successes and failures, as well as those of other companies and agencies, with specific guidelines on establishing an atmosphere conducive to innovative breakthrough. We all want to get our message heard. And in "Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak Moment" to Herbal Essences' outrageous "Totally Organic Experience." In "Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, "Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780385508179