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Synopsis
A distinguished economist tackles the mysteries of the new world of e-commerce, explaining the principles of e-market systems, assessing how the major deal-making methods can determine the success or failure of an enterprise, and how information from various sources will help entrepreneurs make the most out of Internet business opportunities.
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Review
Despite floundering stocks, tanking valuations, accelerating layoffs, and intensifying skepticism, the Internet remains a place where business deals of all kinds are increasingly executed. Stanford economics professor Robert Hall studied the myriad forms of business-to-consumer and business-to-business "electronic dickering" now evolving online, and he astutely analyzes their structure and potential in Digital Dealing. "Consumers buy books and sell Barbie dolls. Investors buy stocks and bonds. Businesses buy steel ingots and sell bulldozers," he writes. All consistently improve these automated systems in the process, he adds, and will ultimately ensure they are more efficient than comparable types of traditional dealmaking. In a discussion certain to spark the imagination, Hall details six primary methods now used to consummate such online transactions: the eBay model (many sellers offering many products to many buyers), the OffRoad model (one seller offering multiple units of one product to many buyers), the FreeMarkets model (one buyer requesting one product from many suppliers), the Nasdaq model (many sellers offering similar products to many buyers), the Priceline model (many customers seeking similar products from many sellers), and the Grainger/Amazon model (one seller offering many products to many buyers at rates that may be set or negotiable). Readers should find his insights illuminating and potentially transferable to their own operations. --Howard Rothman
About the Author
Robert E. Hall is professor of economics at Stanford University and senior fellow at the Hoover Institution. He has served as a consultant to companies such as Napster, Apple, and Oracle.
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- PublisherW W Norton & Co Inc
- Publication date2002
- ISBN 10 0393042103
- ISBN 13 9780393042108
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages224
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Digital Dealing : How E-Markets Are Transforming the Economy
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Digital Dealing : How E-Markets Are Transforming the Economy
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Digital Dealing: How E-Markets Are Transforming the Economy
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Digital Dealing : How E-Markets Are Transforming the Economy
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Digital Dealing : How E-Markets Are Transforming the Economy
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Digital Dealing: How E-Markets Are Transforming the Economy
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Digital Dealing : How E-Markets Are Transforming the Economy
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W. W. Norton & Company, Incorporated, New York, NY, 2001
ISBN 10: 0393042103
ISBN 13: 9780393042108
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