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A tantalizing, droll study of the idiosyncratic existence of the very rich, through the unexpected lens of the naturalist.

Journalist Richard Conniff probes the age-old question "Are the rich different from you and me?" and finds that they are indeed a completely different animal. He observes with great humor this socially unique species, revealing their strategies for ensuring dominance and submission, their flourishes of display behavior, the intricate dynamics of their pecking order, as well as their unorthodox mating practices. Through comparisons to other equally exotic animals, Conniff uncovers surprising commonalities.

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About the Author:
Richard Coniff, a Guggenheim Fellow and winner of the National Magazine Award, writes for Smithsonian and National Geographic and is a frequent commentator on NPR's All Things Considered and a guest columnist for the New York Times. His books include The Natural History of the Rich, Swimming with Piranhas at Feeding Time, and The Species Seekers. He lives in Old Lyme, Connecticut.
From Publishers Weekly:
"It might be difficult to see the connection between a rich woman swanning around in her Manolo Blahniks and some underpaid clipboard-wielding biologist slogging through the bush in battered Tevas," Conniff writes, but readers of this unusual and delightful exploration of the richest members of the human species will understand that connection and a whole lot more. Journalist and essayist Conniff compares the super-rich to the animal kingdom in providing a frame of reference for their behaviors and actions. Butterflies and moths, which camouflage their true colors when not with their own kind, provide a context for discussing concealment, display and the "inconspicuous consumption" of those born to money: the signs of wealth are displayed subtly to be recognized by those in the know. Conniff finds an animal model for philanthropy in a bird called the Arabian babbler, which, after forcing a gift of food on a companion, "lift[s] his beak in a special trill... like a socialite posing for an event photographer at the Breast Cancer Awareness barbecue." Other chapters provide insight into mating habits, dominance (the rough way and the nice way) and other rules of social intercourse. A keen observer of both animal and human nature, Conniff who has written about the natural world for National Geographic and about the rich for Architectural Digest neither patronizes nor demeans his subjects (after all, he notes, we all hope to be rich some day). He merely uses them and the natural world to illuminate a class of people and range of behaviors that few among us will ever have the opportunity to observe firsthand. 8 pages of b&w illus.
Copyright 2002 Reed Business Information, Inc.

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  • PublisherW. W. Norton & Company
  • Publication date2003
  • ISBN 10 0393324885
  • ISBN 13 9780393324884
  • BindingPaperback
  • Edition number1
  • Number of pages346
  • Rating

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