Your students will love research methods as much as you do.
Drawing on examples from popular media and journals, author Beth Morling inspires a love of her subject by emphasizing its relevance. Yes, students learn how to design research studies but they also see the value of evaluating research claims they encounter in daily life. The Third Edition builds on this successful foundation by providing new ways for students to practice what they learn. NEWWorking It Through examples provide a step-by-step method for evaluating claims start-to-finish, and a NEW adaptive learning tool, InQuizitive, enables students to practice what they've learned and strengthen their comprehension."synopsis" may belong to another edition of this title.
Beth Morling focuses on both undergraduate teaching and cultural psychology research. She regularly teaches courses on research methods, cultural psychology, the self-concept, and the teaching of psychology. Dr. Morling's most recent scholarly research has focused on how culture shapes human motivation and social life, as well as where cultural differences are located and measured―whether within the person, or in cultural products such as media, texts, or buildings. She is a Fulbright scholar, having lectured and conducted research in Kyoto, Japan during 2010–2011. She is the Delaware State Professor of the Year (2014), an award from CASE and the Carnegie Foundation for the Advancement of Teaching.
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