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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Hardcover
Synopsis
Tips, techniques, and procedures for starting up and running a successful creative-services business. Based on input from over 4,000 self-employed creative pros, this book addresses all the issues facing an individual freelance or multiperson creative-services business: organization, staffing, management, and profitability. An operations manual for graphic designers, art directors, illustrators, writers, and advertising and public-relations professionals who are or would like to be self-employed, it answers hundreds of questions such as: How do you start freelancing? How do you manage a multiperson shop? What's the best way to market your services? How much should you charge?
"synopsis" may belong to another edition of this title.
About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the creative community and he has taught advertising at Emerson College.
Review
The issues most important to beginners . . . are covered exhaustively. Foote's discussion of fees, estimates, and billable time are right on the mark. This alone justifies the cover price. -- Critique
"About this title" may belong to another edition of this title.
- PublisherW W Norton & Co Inc
- Publication date1996
- ISBN 10 0393730093
- ISBN 13 9780393730098
- BindingHardcover
- Edition number1
- Number of pages444
- IllustratorBellerose Mark
- Rating
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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Hardcover. Condition: Very Good. No Jacket. Bellerose, Mark (illustrator). Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0393730093I4N01
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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Hardcover. Condition: Very Good. No Jacket. Bellerose, Mark (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0393730093I4N00
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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The Business Side of Creativity
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Hardcover. Condition: Good. Dust Jacket Condition: Good. Bellerose, Mark (illustrator). The most comprehensive business companion available, The Business Side of Creativity is the bible for every freelance graphic designer, art director, illustrator, copywriter, and agency or design-shop principal. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelance to running a multi-person shop to retiring comfortably. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more - and it gives you practical, real-world answers. It includes seventeen useful forms, from a sample business plan to a prototype spreadsheet, that will save time and help you run your business more professionally. (You can download these for your own use from W. W. Norton's Web site, as described on page 387.). Compiled over six years, from the experiences of more than 4,000 entrepreneurs, The Business Side of Creativity is the indispensable guidebook for becoming a successful creative entrepreneur. Solid binding. Moderate edgewear on the boards. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123715303
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Books for Architects & Designers)
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The Business Side of Creativity: The complete guide for running a graphic design or communications business
Published by
W. W. Norton & Company, Inc, New York, 1996
ISBN 10: 0393730093
ISBN 13: 9780393730098
Used
Hardcover
First Edition
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Hardcover. Bellerose, Mark (illustrator). First edition. First printing stated. 444 p. Illustrations. Index Addresses the issues facing a freelancer or a large creative service business-organization, staffing management and profitability. This text can act as an operations manual for graphic designers and other art-related professionals who plan to become self-employed, offering answers to queries. The most comprehensive business companion available, THE BUSINESS SIDE OF CREATIVITY is the bible for every freelance graphic designer, art director, illustrator, copywriter, and agency or design-shop principal. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed--from getting launched as a freelance to running a multi-person shop to retiring comfortably. Very good in very good dust jacket. Signed by author. DJ has slight wear and soiling. Seller Inventory # 65018
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