Items related to Advertising: Concept and Copy
Synopsis
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white"synopsis" may belong to another edition of this title.
About the Author
George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.
"About this title" may belong to another edition of this title.
Buy New
View this item
US$ 30.46
US$ 13.75 shipping from United Kingdom to U.S.A.
Destination, rates & speedsSearch results for Advertising: Concept and Copy
Stock Image
Advertising: Concept and Copy (Second Edition)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084069664
Quantity: 1 available
Stock Image
Advertising: Concept and Copy (Second Edition)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00085646651
Quantity: 1 available
Stock Image
Advertising: Concept and Copy (Second Edition)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089207557
Quantity: 1 available
Seller Image
Advertising: Concept and Copy
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping. Seller Inventory # ZWM.IZWP
Quantity: 1 available
Stock Image
Advertising: Concept and Copy
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # V12B-02455
Quantity: 1 available
Stock Image
Advertising: Concept and Copy
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # L20M-00937
Quantity: 1 available
Stock Image
Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4317730-6
Quantity: 1 available
Stock Image
Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP65862447
Quantity: 3 available
Stock Image
Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4317730-6
Quantity: 1 available
Stock Image
Advertising: Concept and Copy
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Seller Inventory # G0393731596I3N00
Quantity: 2 available