The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business - Softcover

Foote, Cameron S.

Softcover

ISBN 10: 039373207X ISBN 13: 9780393732078

Publisher: W. W. Norton & Company, 2006

Synopsis

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

About this title

About the Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Review

Excellent. All the passion and scope essential for starting and growing a successful business. -- John Milligan, professor, Visual Communications, Syracuse University

Full of sensible advice delivered in palatable written form. -- Eye: The National Review of Graphic Design

I wish this had been available sooner. The real-world-information it contains took me years to learn by trial and error. -- Bill Speer, general manager, Output Technologies Graphic Resources, Kansas City, Missouri

Key to building a stable client base, maximizing profitability, and even ensuring a smooth creative flow. -- Graphic Design Book Club

Outstanding. There is just no better mentor for a small and growing communications business. -- Trish Doll, Publicity Works, Bowmansville, Pennsylvania

The single most helpful tool we have to gauge how we are doing....the best source available. Period. -- Mark Landkamer, Landkamer Design, San Francisco, California

Edition details

• Publisher: W. W. Norton & Company
• Publication date: 2006
• ISBN 10: 039373207X
• ISBN 13: 9780393732078
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 432
• Illustrator: Bellerose Mark