For MBA, business studies, administration and economics students, this edition continues to place strong emphasis on real-world examples. A new chapter on total quality management and increased application of statistical techniques complement thorough revisions throughout.
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The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.
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