This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.
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This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.Excerpt. © Reprinted by permission. All rights reserved.:
A text of the highest quality backed by superior authorship, this new edition of Business Today enables your students to not only read about business, but actually experience it-first hand—through a variety of highly involving activities in every chapter. Students will appreciate its currency, real-life examples, in-depth coverage, lively conversational writing style, colorful graphics, entrepreneurial focus, and broad selection of featured companies. Literally millions of students have learned about business from Business Today, and this edition continues its respected tradition of excellence. Take this opportunity to explore the features of Business Today, Tenth Edition. With an active-learning approach that launches students into the real world of business, this text offers today's most compelling look at the business world. We think this is the text that instructors and students alike have been looking for!
All-New Features in This Edition!
Greater Emphasis on E-Business
When preparing the Tenth Edition, the authors dedicated themselves to the most extensive revision ever. The most significant change is the expanded coverage of the technological revolution in business. Business Today's nine-way integrated approach to e-business reinforces its importance to students.
Spotlight on Five Major Business Challenges
This edition places special emphasis on five major challenges facing businesses in today's highly competitive, fast-paced, and changing environment. The material is woven into chapter text, where explanation and analysis offer students vivid insights into how businesspeople cope with these challenges on a daily basis. A list of the examples associated with each of the following well-integrated themes can be found in a special "Guide to Thematic Examples" following this Preface:
Trademark Features—All Updated for This Edition
End-of-Chapter Skill-Building Activities and Exercises
As stated in the SCANS (Secretary's Commission on Achieving Necessary Skills) report from the Department of Labor, it is essential that students meet national standards of academic and occupational skills. Like no other introduction to business text, Business Today emphasizes the skills and competencies necessary for students to make the transition from academia to the workplace.
Business Today includes an extraordinary number of pedagogical devices that simplify teaching, facilitate learning, stimulate critical thinking, maintain interest and enjoyment, and illustrate the practical application of chapter concepts.
TEST YOUR KNOWLEDGE
PRACTICE YOUR KNOWLEDGE
EXPAND YOUR KNOWLEDGE
MASTERING GLOBAL AND GEOGRAPHICAL SKILLS
Now that so many businesses are affected by global affairs, students need a stronger understanding of geography. Each of these end-of-part exercises (of which one always focuses on cultural diversity) describes a real-world business situation and asks students to complete an activity.
Learning Tools That Help Develop Skills and Enhance Comprehension
Business Today uses a variety of helpful learning tools to reinforce and apply chapter material as well as stimulate higher-level thinking skills. These learning tools include:
Lively, Conversational Writing Style
Read a few pages of this textbook and then read a few pages of another introduction to business textbook. We think you will immediately notice how the lucid writing style in Business Today makes the material pleasing to read and easy to comprehend. The Authors carefully monitored the text's content and reading level to make sure they are neither too simple nor too difficult.
State-of-the-Art Design with New Exhibits. An inspiring new text design is engrossing and attractive, yet businesslike and professional. And, a striking new selection of exhibits (which the authors refer to as "Visuals 2000+) have been created especially for this new edition. Exhibits appear frequently throughout the text to highlight and reinforce key chapter concepts and to provide students with more useful ways for remembering the information presented. The art program—numerous exhibits and photographs—amounts to a course in itself.
An Unparalleled Supplements Package Offers a Fully Integrated Teaching System
The instructional resource package accompanying this text is specially designed to simplify the tasks of teaching and learning. Several new and exciting items have been added.
ALL NEW! Instructor's Resource Manual
This all-new, comprehensive manual written by Judy Bulin, Monroe Community College, and Bud Kolter, Winthrop University, contains a set of completely integrated support materials. It is designed to assist instructors in quickly finding and assembling the resources available for each chapter of the text and includes the following new material:
ALL NEW! Test Item File
This new two-volume Test Item File contains approximately 4,000 questions, all of which have been carefully checked for accuracy and quality. This comprehensive set written by Jay Whitlock, Cantonville Community College, consists of multiple-choice, true/false, and essay questions. Each test question is ranked by level of difficulty (easy, moderate, or difficult) and contains section and learning objective references to allow the instructor a quick and easy w...
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Book Description Random House, Incorporated. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0394320921I4N00
Book Description Random House, Business Division. Book Condition: Good. . 2nd edition. Bookseller Inventory # R09D-02297
Book Description Random House, Business Division. Book Condition: Fair. Acceptable condition. Highlighting inside. Bookseller Inventory # V15B-00836
Book Description Book Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Random House Pub Date: 1/1/1979 Binding: Hardcover Pages: 582 second edition. Bookseller Inventory # 5307132
Book Description Random House, Business Division, 1979. Unknown Binding. Book Condition: Very Good. Hardcover. No dust jacket. Lightly worn around spine. We have 1.5 million books to choose from -- Ship within 48 hours -- Satisfaction Guaranteed!. Bookseller Inventory # mon0000599496
Book Description Random House, Business Division, 1979. Book Condition: Good. 2nd. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP94039196
Book Description Random House, Business Division, 1979. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0394320921