Influencing Attitudes and Changing Behavior: An Introduction to Method, Theory and Applications of Social Control and Personal Power - Softcover

Zimbardo, Philip G.

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9780394348292: Influencing Attitudes and Changing Behavior: An Introduction to Method, Theory and Applications of Social Control and Personal Power

Synopsis

Surveys the methodology and theory of experimental work in attitude change and reviews actual problems and situations which involve or attempt changes in attitude and behavior

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