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Synopsis
A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day
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About the Author
Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.
From Publishers Weekly
This well-researched and documented history of goods-and-customer interaction since the days of bartering is also a delightful overview of American shopping customs from 19th-century Main Street to today's malls. Early in the 20th century, Strasser shows, advertising of national brandsquotes unnec.?/unnec.gs launched products creating their own demand--safety razors, cameras, fountain pens (with attendant consumption of blades, film, etc.)--thus gradually displacing networks of generic manufacturers whose sales "drummers" fanned across America by rail and buggy. The development of department stores such as Macy's, mail-order giants like Sears Roebuck and Montgomery Ward, grocery chains foreshadowing supermarkets, "aids" like premiums, displays and trading stamps and the skyrocket successes of Coca-Cola and Wrigley's gum are only a fraction of the sweeping story, as the author of Never Done brings into focus major social and economic forces linked to our daily lives.
Copyright 1989 Reed Business Information, Inc.
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- PublisherPantheon
- Publication date1989
- ISBN 10 039455292X
- ISBN 13 9780394552927
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages339
- Rating
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Satisfaction Guaranteed
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Knopf Doubleday Publishing Group, 1989
ISBN 10: 039455292X
ISBN 13: 9780394552927
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Satisfaction Guaranteed
Published by
Knopf Doubleday Publishing Group, 1989
ISBN 10: 039455292X
ISBN 13: 9780394552927
Used
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First Edition
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