Summary of the author's 16 years in the TV industry offers insight into the crises afflicting commercial television
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Fred Friendly's memoir Due to Circumstances Beyond Our Control... (1967) remains important for its fundamental truths and warnings about the role of television in American society. Anyone who cares about journalism, about important national issues and the way the media addresses them, must read this book.
It has been said that Friendly and Edward R. Murrow invented television journalism; certainly their program See It Now set a standard for journalistic courage and principle that in many ways has rarely been equaled. After it was replaced by quiz shows that earned higher ratings, Friendly went on to produce other important news programming and, ultimately, became president of CBS News. He resigned in 1966 in protest when the network decided to run I Love Lucy reruns rather than Senate hearings on Vietnam, calling that decision "the most important act of my life."
The book closes with an impassioned plea for the creation of a commercial-free public television network that would be free from such pressures; Friendly was later involved in PBS public affairs programming. What he understood is that the use of the public airwaves is a privilege, not a right, and that it comes with serious responsibilities. As he wrote, "Each time that the FCC grants a radio or television license, those to whom it is awarded walk out with a medallion symbolizing service to all the people their station can reach ... commercial television has the resources and professional talent to do all the things that television should be doing, but because of its stockholders, it does not feel that it can often afford to appeal to excellence." The issues that concerned him are still crucial to television journalism today.
(The 1999 paperback edition includes a new foreword from Dan Rather, who worked for Friendly at CBS, and Tom Bettag, the executive producer of Nightline and a student of Friendly's at Columbia University.) --Linda Killian
iendly's powerful examination of broadcast news was published in 1967, it was judged by The New Yorker to be "an engrossing professional memoir." and it quickly leaped onto The New York Times bestseller list. Now reissued with a new Introduction by Dan Rather, anchor and managing editor of the CBS Evening News, and Tom Bettag, executive producer of Nightline, on the anniversary of Friendly's death, this discourse on the importance of television in society presents Friendly's uncannily prescient views on the corrosive effect of money on the news business, the sensationalization of news reporting, and the viewing public's appetite for quality broadcasting.
With Edward R. Murrow, Fred Friendly practically invented television journalism. Through telling anecdotes and penetrating analysis, he recalls his collaborations with Murrow, from their stinging documentary on Senator Joseph McCarthy to CBS's pioneering coverage of the burgeoning civil rights and anti-Vietnam War movements. Friendly
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