Marketing: Basic Concepts and Decisions

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9780395328163: Marketing: Basic Concepts and Decisions
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Hardcover: 750 pages Publisher: Houghton Mifflin Harcourt (HMH); 3rd edition (July 1983) Language: English ISBN-10: 0395328160 ISBN-13: 978-0395328163

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William M. Pride; O.C. Ferrell
Published by Houghton Mifflin Harcourt (HMH) (1983)
ISBN 10: 0395328160 ISBN 13: 9780395328163
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