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Synopsis
Details sources for funding small and medium-sized businesses, offering a four-step plan for finding and obtaining financing and listing funding sources
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About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
From Library Journal
Blechman, founder of the Capital Institute, and Levinson, author of Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 2/15/89), define guerrilla financing as "a step-by-step method to finance any type of business anywhere in this country, no matter what the circumstances." They describe the five steps to financing as evaluating assets, matching appropriate sources with each asset, employing guerrilla financing techniques (one chapter lists 101 such techniques), making a proper presentation to a source, and negotiating the best financing terms. The authors also discuss potential financing sources such as government financing, venture capital, and bank financing. Names and addresses of key sources are provided. Recommended for public library business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1991 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherHoughton Mifflin
- Publication date1991
- ISBN 10 0395522633
- ISBN 13 9780395522639
- BindingHardcover
- Number of pages320
- EditorHoughton Mifflin Company College Divisio
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Guerrilla Financing : How to Get All the Money You Need to Start, Buy, or Expand Any Business Without Banks, Collateral, or Cash!
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Guerrilla Financing : How to Get All the Money You Need to Start, Buy, or Expand Any Business Without Banks, Collateral, or Cash!
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