Items related to Global Marketing Strategies
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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About the Author:
J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
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- PublisherHarperCollins
- ISBN 10 0395589037
- ISBN 13 9780395589038
- BindingHardcover
- Edition number2
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Global Marketing Strategies
Published by
Houghton Mifflin (T)
(1991)
ISBN 10: 0395589037
ISBN 13: 9780395589038
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Hardcover
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_312029765
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Global Marketing Strategies
Published by
Houghton Mifflin (T)
ISBN 10: 0395589037
ISBN 13: 9780395589038
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # W07C-01167
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00395589037-G
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Global Marketing Strategies
Published by
Houghton Mifflin
(1991)
ISBN 10: 0395589037
ISBN 13: 9780395589038
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Gebundene Ausgabe. Condition: Gut. 899 Seiten Houghton Mifflin Company 1992 : Jean Pierre Jeannet / Hubert D. Hennessey - gb . Gr.19.5x24cm. - Erste seite ecke leicht beschnitten BM-RK3G-R37W Sprache: Englisch Gewicht in Gramm: 1601. Seller Inventory # 46919
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