Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.
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About the Author:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Review:
''No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.'' --Los Angeles Times
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- PublisherMariner Books
- Publication date1995
- ISBN 10 0395742838
- ISBN 13 9780395742839
- BindingPaperback
- Number of pages182
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