Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet - Softcover

Levinson, Jay Conrad; Rubin, Charles

Softcover

ISBN 10: 039586061X ISBN 13: 9780395860618

Publisher: Mariner Books, 1997

Synopsis

Since the publication of this bestseller two years ago, the number of people who are connected to the Internet directly rather than through an online provider has exploded, which has had a dramatic impact on online commerce. Guerrilla Marketing Online, 2nd Edition, completely revised and updated, addresses this shift in user access, unveiling new marketing weapons and techniques for promoting business electronically.

About this title

About the Author:

Charles Rubin is the author of more than twenty books on computer hardware and software for both Macs and PCs, including The Little Book of Computer Wisdom, The Macintosh Bible "'What Do I Do Now?"' Book, and Running Microsoft Works. He lives in northern Arizona.

From Library Journal:

Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc.

About this edition

• Publisher: Mariner Books
• Publication date: 1997
• ISBN 10: 039586061X
• ISBN 13: 9780395860618
• Binding: Paperback
• Number of pages: 314