Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells - Softcover

Bly, Robert W.

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9780396085478: Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Synopsis

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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Other Popular Editions of the Same Title

9781250238016: Copywriter's Handbook

Featured Edition

ISBN 10:  1250238013 ISBN 13:  9781250238016
Publisher: Holt Paperbacks, 2020
Softcover