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Synopsis
The founder of Wendy's, the three-billion-dollar franchise, shares the story of his success with anecdotes from his career, emphasizing the importance of traditional values and respect for employees
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Reviews
Dave, of course, is the founder of Wendy's International and is familiar to millions of TV viewers as the hamburger vendor's plain-spoken pitchman. In the text at hand, his way is to combine a modicum of aw-shucks autobiography with a full measure of by-the- numbers advisories on how to succeed in business. The resultant fare is longer on down-home appeal than genuine sustenance. An adopted child who had a knockabout boyhood in the Midwest and Southeast during WW II, Thomas knew early on that he wanted to make a career of the restaurant industry. After dropping out of high school, the author enlisted in the Army shortly after the start of the Korean War. Posted to West Germany, he had a chance to work at his trade as assistant manager of an enlisted men's club near Frankfurt. Back home again in Fort Wayne, Ind., Thomas resumed his old job. Given an opportunity to turn around four failing Kentucky Fried Chicken outlets in Columbus, Ohio, during the early 1960's, he never looked back. A millionaire at 37, the author went into business for himself, opening the first Wendy's on November 15, 1969. The chain has prospered, by Thomas's account, as a quick- service rather than a fast-food enterprise. Although he has much to say on quality, consistency, limited menus, personnel relations, philanthropy, perseverance, marketing, and allied subjects, Thomas stands largely mute on matters fiscal. What he does do is lard his anecdotal narrative with seemingly endless series of personalized pointers, e.g., ``Dave's Yardstick for Measuring People,'' ``Dave's Tips on Bumping Bellies with the Big Guys,'' and ``Dave's Rules for Making a Good Ad.'' Notwithstanding his just-folks image, he also settles some old beefs with, among others, McDonald's, Madison Avenue, and critics of red meat. For fans of the shoulder-to-the-wheel, nose-to-the-grindstone, eye-on-the-ball, and ear-to-the-ground approaches to commercial achievement. (Eight pages of photos--not seen.) -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.
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Dave's Way
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00101811923
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Dave's Way
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00101033336
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Dave's Way
Published by
G.P. Putnam's Sons (edition ), 1991
ISBN 10: 0399136789
ISBN 13: 9780399136788
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0399136789-11-1-29
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Dave's Way
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0399136789I3N00
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Dave's Way
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0399136789I3N00
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Dave's Way
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0399136789I3N00
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Dave's Way
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0399136789I3N00
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Dave's Way
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0399136789I4N00
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Dave's Way
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0399136789.G
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Dave's Way
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Condition: Good. Good condition. Acceptable dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # M02D-00231