7.2 million YouTube viewers can't be wrong: A provocative new way to look at the global warming debate.
Based on a series of viral videos that have garnered more than 7.2 million views, this visually appealing book gives readers-be they global warming activists, soccer moms, or NASCAR dads-a way to decide on the best course of action, by asking them to consider, "What's the worst that could happen?" And for those who decide that action is needed, Craven provides a solution that is not only powerful but also happens to be stunningly easy. Not just another "change your light bulb" book, this intriguing and provocative guide is the first to help readers make sense-for themselves-of the contradictory statements about global climate change.
The globe is warming! or The globe is not warming.
We're the ones doing it! or It's a natural cycle.
It's gonna be a catastrophe! or It'll be harmless.
This is the biggest threat to humankind! or This is the biggest hoax in history.
Watch a Video
"synopsis" may belong to another edition of this title.
Greg Craven is a high school science teacher in Corvallis, Oregon, who found that-try as he might-he just couldn't leave the issue alone. While Red Bull and Little Caesar's pizza fueled the videos, it is ultimately his two young daughters that motivate him.
In 2007, high school science teacher Craven posted a ten-minute video, The Most Terrifying Video You'll Ever See, , predicting dire consequences without strong measures to stop global warming. That video attracted millions of viewers; his focus now is not "what" to think about global warming, but "how." Using clear language and charts, Craven sketches not just the cost/benefit analysis of over-reacting and failing to act, but the fundamentals of sound science. Training readers to evaluate competing arguments, he points to a number of expert sources for reliable information (American Association for the Advancement of Science and the National Academy of Sciences, National Security Agency, leading climate scientists like James Hansen). Take a measured look at the skeptics (from the Cato Institute, the Heritage Foundation, etc.), he finds that the risk of global climate destabilization outweighs the supposedly prohibitive costs ("devastating economic consequences") of implementing environmental protection measures. Craven's popular style might be better suited to the classroom-cutesy graphics, groan-worthy section heads like "Dude, Where's My Science?"-but science and ecology novices will find his approach welcome and enlightening.
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