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Circus: Sales Promotion and Direct Marketing Law: A Practical Guide - Softcover

Philip Circus

 
9780406048035: Circus: Sales Promotion and Direct Marketing Law: A Practical Guide

Synopsis

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

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