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Elements of Export Marketing and Management - Softcover

 
9780412355400: Elements of Export Marketing and Management

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This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.

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9780412231407: Elements of Export Marketing and Management

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ISBN 10:  0412231409 ISBN 13:  9780412231407
Publisher: Chapman & Hall
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Branch, Alan E.
Published by Chapman & Hall, 1990
ISBN 10: 041235540X ISBN 13: 9780412355400
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Branch, Alan E.
Published by Pearson plc, 1990
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ISBN 10: 041235540X ISBN 13: 9780412355400
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ISBN 10: 041235540X ISBN 13: 9780412355400
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Branch, A.E.
Published by Chapman & Hall, 1990
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780412355400. Seller Inventory # 9820229

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E. Branch, Alan
Published by Thomson Learning, 1990
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Branch, Alan E.
Published by Chapman & Hall, 1990
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