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A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.
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John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia
"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly
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- PublisherRoutledge
- Publication date1988
- ISBN 10 0415039347
- ISBN 13 9780415039345
- BindingPaperback
- Edition number1
- Number of pages362
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