Items related to The Discourse of Advertising
Synopsis
Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.
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About the Author
Guy Cook teaches at the University of Reading.
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The Discourse of Advertising (Interface)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. The Discourse of Advertising (Interface) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415041713
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The Discourse of Advertising (Interface)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001808585
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The Discourse of Advertising
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Seller Inventory # 00108973849
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5360479-6
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 0th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP33149022
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 0th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP96908596
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The Discourse of Advertising
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Seller Inventory # CIN0415041716G
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The Discourse of Advertising (Interface)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415041713
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The Discourse of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. Seller Inventory # 9191570
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The Discourse of Advertising
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Very Good. : Este libro examina el discurso de la publicidad en relación con la literatura y la teoría literaria, y considera la función social de los anuncios. Se centra en el lenguaje de la publicidad contemporánea, viéndolo en interacción compleja con textos, música e imágenes, y con las personas que lo crean y experimentan. El autor argumenta que los anuncios satisfacen una necesidad de juego y exhibición en la sociedad contemporánea, evaluando su efecto en las personas y cómo construyen su identidad. Incluye teorías de lingüística y poética, con ejemplos de literatura y anuncios recientes. EAN: 9780415041713 Tipo: Libros Categoría: Tecnología Título: The Discourse of Advertising Autor: Guy Cook Editorial: Routledge Idioma: en Páginas: 272 Formato: tapa blanda. Seller Inventory # Happ-2026-09-29-479078ae
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