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Cook, Guy The Discourse of Advertising ISBN 13: 9780415041713

The Discourse of Advertising - Softcover

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9780415041713: The Discourse of Advertising

Synopsis

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.

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About the Author

Guy Cook teaches at the University of Reading.

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  • PublisherRoutledge
  • Publication date1992
  • ISBN 10 0415041716
  • ISBN 13 9780415041713
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages272
  • Rating
    • 3.53 out of 5 stars
      38 ratings by Goodreads

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9780415041706: Discourse of Advertising (Interface)

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ISBN 10:  0415041708 ISBN 13:  9780415041706
Publisher: Routledge
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Guy Cook
Published by Routledge 26/11/1992, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780415041713

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Cook, Guy
Published by Routledge, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001808585

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Guy Cook
Published by Routledge 26/11/1992, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415041713

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Guy Cook
Published by Routledge, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-946-382

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Cook, Guy
Published by Taylor & Francis Group, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5360479-6

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Cook, Guy
Published by Taylor & Francis Group, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP33149022

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Cook, Guy
Published by Routledge, London, England, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Trade paperback. Condition: Fine. Trade paperback (US). Glued binding. Interface Series. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 242. Seller Inventory # Alibris.0040707

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Cook, G.
Published by Routledge, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. Seller Inventory # 9191570

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Cook, Guy
Published by Routledge, US, 1992
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Seller Inventory # RWARE0000035588

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Cook, Guy:
Published by Routledge, 1994
ISBN 10: 0415041716 ISBN 13: 9780415041713
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Softcover/Paperback. 250 S. Kanten u. Ränder etw. bestoßen L011 9780415041713 *.* Sprache: Englisch Gewicht in Gramm: 600. Seller Inventory # 248701

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