Items related to The Discourse of Advertising
Synopsis
Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.
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About the Author
Guy Cook teaches at the University of Reading.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1992
- ISBN 10 0415041716
- ISBN 13 9780415041713
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages272
- Rating
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The Discourse of Advertising (Interface)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Discourse of Advertising (Interface) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415041713
Quantity: 2 available
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The Discourse of Advertising
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-946-382
Quantity: 1 available
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The Discourse of Advertising (Interface)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415041713
Quantity: 2 available
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The Discourse of Advertising
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.15. Seller Inventory # 353-0415041716-vrg
Quantity: 1 available
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The Discourse of Advertising
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.15. Seller Inventory # 353-0415041716-gdd
Quantity: 1 available
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP33149022
Quantity: 2 available
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5360479-6
Quantity: 1 available
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The Discourse of Advertising
Published by
Routledge, London, England, 1992
ISBN 10: 0415041716
ISBN 13: 9780415041713
Used
Trade paperback
Seller: 2Vbooks, Derwood, MD, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: Fine. Trade paperback (US). Glued binding. Interface Series. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 242. Seller Inventory # Alibris.0040707
Quantity: 1 available
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The Discourse of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. Seller Inventory # 9191570
Quantity: 1 available
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The Discourse of Advertising
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Seller rating 3 out of 5 stars
Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Seller Inventory # RWARE0000035588
Quantity: 1 available