Synopsis
Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.
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About the Author
Guy Cook teaches at the University of Reading.
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Discourse of Advertising
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5360479-6
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5360479-6
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 0th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP33149022
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The Discourse of Advertising (Interface)
Published by
Taylor & Francis Ltd, United Kingdom, London, 1992
ISBN 10: 0415041716
ISBN 13: 9780415041713
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Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001808585
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The Discourse of Advertising (Interface)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00415041716-G
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The Discourse of Advertising
Published by
Routledge, London, England, 1992
ISBN 10: 0415041716
ISBN 13: 9780415041713
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Trade paperback
Seller: 2Vbooks, Derwood, MD, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: Fine. Trade paperback (US). Glued binding. Interface Series. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 242. Seller Inventory # Alibris.0040707
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The Discourse of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. Seller Inventory # 9191570
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The Discourse of Advertising
Seller: Infinity Books Japan, Tokyo, TKY, Japan
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Condition: Very Good. Seller Inventory # RWARE0000035588
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The Discourse of Advertising (Interface)
Seller: Antiquarische Fundgrube e.U., Wien, Austria
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Softcover/Paperback. 250 S. Kanten u. Ränder etw. bestoßen L011 9780415041713 *.* Sprache: Englisch Gewicht in Gramm: 600. Seller Inventory # 248701
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The Discourse of Advertising
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: As New. Seller Inventory # 0415041716-VB