Items related to The Discourse of Advertising
Synopsis
Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.
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About the Author
Guy Cook teaches at the University of Reading.
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Search results for The Discourse of Advertising
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Discourse of Advertising
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5360479-6
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The Discourse of Advertising (Interface)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. The Discourse of Advertising (Interface) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415041713
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The Discourse of Advertising (Interface)
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10431326
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The Discourse of Advertising (Interface)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415041713
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The Discourse of Advertising (Interface)
Seller: Goldstone Books, Llandybie, United Kingdom
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paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0007536796
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The Discourse of Advertising (Interface)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00415041716-G
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The Discourse of Advertising
Published by
Routledge, London, England, 1992
ISBN 10: 0415041716
ISBN 13: 9780415041713
Used
Trade paperback
Seller: 2Vbooks, Derwood, MD, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: Fine. Trade paperback (US). Glued binding. Interface Series. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 242. Seller Inventory # Alibris.0040707
Quantity: 1 available
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5360479-6
Quantity: 1 available
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Discourse of Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP33149022
Quantity: 2 available
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The Discourse of Advertising
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Seller rating 2 out of 5 stars
Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Seller Inventory # RWARE0000035588
Quantity: 1 available