Explores the differing views of social workers and journalists towards issues of social importance, and assesses the manner in which social workers are urged to adopt public relations techniques in order to promote a more positive public image towards their work and profession.
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Nigel Parton is Professor in Child Care and Director of the Centre for Applied Childhood Studies at the University of Huddersfield. Patrick O'Byrne was Senior Lecturer in Social Work at the University of Huddersfield from 1979-1999.
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