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What Is Strategy - And Does It Matter (Routledge Series in Analytical Management) - Softcover

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9780415059428: What Is Strategy - And Does It Matter (Routledge Series in Analytical Management)

Synopsis

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.

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  • PublisherVan Nostrand Reinhold
  • Publication date1788
  • ISBN 10 0415059429
  • ISBN 13 9780415059428
  • BindingPaperback
  • LanguageEnglish
  • Number of pages165
  • Rating
    • 3.84 out of 5 stars
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9781861522238: What Is Strategy-And Does It Matter?

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ISBN 10:  1861522231 ISBN 13:  9781861522238
Publisher: Intl Thomson Business Pr, 1993
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Broschiert. Condition: Gut. 165 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 255. Seller Inventory # 2197897

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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780415059428. Seller Inventory # 9426168

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