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Synopsis
This addition to the "Elements of Business" series approaches the subject of microeconomics by focusing on the market itself and how firms interact with it. Individual chapters deal with: supply and demand; elements of market structure; market performance; market conduct; and control of collusion. Basic questions such as: "Why study markets?" and "What are markets?" are addressed before moving on to the more complex notions of cost concepts and competition. Designed for the MBA market, this text can be used not only to present economics in a "hands-on" way as part of an introductory economics course, but also as a useful addition to reading lists of more specialized courses. The authors have produced a text which allows students unfamiliar with economics to understand and apply what they learn to real life situations. The addition of theoretical models and analysis should be valuable for students new to the subject.
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About the Author
Christopher Pass is a Lecturer in Managerial Economics at the University of Bradford's Management Centre.
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- PublisherRoutledge
- Publication date1994
- ISBN 10 0415068460
- ISBN 13 9780415068468
- BindingPaperback
- LanguageEnglish
- Number of pages208
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Business and Microeconomics : An Introduction to the Market Environment: An introduction to the market environment
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Business and Microeconomics : An Introduction to the Market Environment: An introduction to the market environment
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Business and Microeconomics : An Introduction to the Market Environment
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Business and Microeconomics : An Introduction to the Market Environment: An Introduction to the Market Environment
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Business and Microeconomics : An Introduction to the Market Environment: An Introduction to the Market Environment
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Business and Microeconomics : An Introduction to the Market Environment: An Introduction to the Market Environment
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415068468. Seller Inventory # 9274695
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