Measuring Media Audiences - Softcover

 
9780415082907: Measuring Media Audiences

Synopsis

This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.

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Other Popular Editions of the Same Title

9780415082891: Measuring Media Audiences

Featured Edition

ISBN 10:  0415082897 ISBN 13:  9780415082891
Publisher: Routledge, 1994
Hardcover