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Very good clean copy but has some damage to bottom corner, has been dropped at some point
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International Marketing Strategy : Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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Paperback. Condition: Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415089852
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International Marketing Strategy: Analysis, Development and Implementation
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415089852
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International Marketing Strategy : Analysis, Development and Implementation
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INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation
Published by
Routledge, London, UK, 1994
ISBN 10: 0415089859
ISBN 13: 9780415089852
Used
Paperback
First Edition
Seller: 100POCKETS, Berkeley, CA, U.S.A.
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Paperback. Condition: Near Fine. First Edition, First Thus. Text/BRAND NEW & Bright. Illustrated soft cover/NF. Textbook. International marketing of both goods and services. Assessment of marketing environment(s) and strategic options, followed by guidance of tactical implementament. Text in 12 chapters, 3 parts. The chapters are: 1, Introduction to International Marketing; 2, The Int'l Trading Environment; 3, Market Considerations in the Int'l Environment; 4, Int'l Marketing Research & Opportunity Analysis; 5, Int'l Marketing Planning & Organisation; 6, Int'l Marketing Strategies; 7, Market Entry Strategies; 8, Int'l Product Management; 9, The Management of Int'l Marketing Communications; 10, The Management of Int;l Distribution & Logistics; 11, Pricing for Int'l Markets; and, 12, Implications for Int'l Marketing Strategies. Seller Inventory # 006246