Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) - Softcover

Leppard, John; Molyneux, Liz

 
9780415097321: Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)
Softcover
ISBN 10: 0415097320 ISBN 13: 9780415097321
Publisher: Cengage Learning Emea, 1994

Synopsis

By asking the questions 'What is customer service?' and 'Why is it important?', this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service.
The topics covered include benchmarking, quality control, customer segmentation, data collection, removing organisational blockages, training and motivating staff, and servicing.
With frameworks to test your position now, the book shows you how to implement and sustain new strategies.

"synopsis" may belong to another edition of this title.

Publisher
Cengage Learning Emea
Publication date
1994
Language
English
ISBN 10 
0415097320
ISBN 13 
9780415097321
Binding
Paperback
Number of pages
176