Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers) - Softcover
Synopsis
Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realise new business opportunities via a series of logical and easy to follow stages.
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About the Author
Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.
"About this title" may belong to another edition of this title.
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Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
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Market Segmentation : A Step-by-Step Guide to Profitable New Business
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780415097369. Seller Inventory # 9028576
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Market Segmentation: A Step-By-Step Guide to Profitable New Business
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Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
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