Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)

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9780415097369: Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
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Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realise new business opportunities via a series of logical and easy to follow stages.

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About the Author:

Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.

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Michael J. Croft
Published by Thompson Learning (1994)
ISBN 10: 0415097363 ISBN 13: 9780415097369
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Michael J. Croft
Published by Cengage Learning Emea (1994)
ISBN 10: 0415097363 ISBN 13: 9780415097369
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