Synopsis
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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About the Author
Margo Anderson, Lowell R. Jacobsen, Gavin Reid
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Profiles in Small Business: A Competitive Strategy Approach
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Routledge, 1993
ISBN 10: 0415098289
ISBN 13: 9780415098281
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