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Effective Marketing will be ideal for those who need to grasp the essentials of marketing quickly. The book divides into three sections: the first looks at marketing as a concept, the second at marketing in practice and the third shows how to - and how not to - put together a marketing plan. Key topics covered include marketing as a strategic tool, environment and markets, customers and consumers, products and services, pricing and distribution, communication and promotion, planning for success, and teamwork.
Concise, clearly structured and practical, this book will spark off marketing ideas and show how to turn them into successful marketing practice.
Concise, clearly structured and practical, this book will spark off marketing ideas and show how to turn them into successful marketing practice.
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- PublisherCengage Learning Emea
- Publication date1994
- ISBN 10 0415102367
- ISBN 13 9780415102360
- BindingPaperback
- Number of pages152
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Effective Marketing (Self Development for Managers)
Published by
Cengage Learning EMEA, United Kingdom, London
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
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Paperback
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Book Description Paperback. Condition: Good. Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. Effective Marketing should be ideal for those who need to grasp the essentials of marketing quickly. The book is divided into three sections - the first looking at marketing as an idea, the second at marketing in practice and the third at how to - and how not to - put together a marketing plan. Key topics covered include: marketing as a strategic tool; environment and markets; customers and consumers; products and services; pricing and distribution; communication and promotion; planning for success; and teamwork. Short, structured and practical, this book aims to spark ideas about marketing and ways of putting them into practice. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR006750124
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Effective Marketing (Self Development for Managers)
Published by
Cengage Learning EMEA
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL9699517
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Effective Marketing (Self-Development for Managers)
Published by
Cengage Learning Emea
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
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Softcover
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Book Description Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00415102367-V
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Effective Marketing (Self Development for Managers)
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780415102360. Seller Inventory # 9603512
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Effective Marketing
Published by
Taylor & Francis Group
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
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Book Description Condition: Used. pp. 128 4th Edition. Seller Inventory # 263126704
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Effective Marketing (Self Development for Managers) Randall, Geoffrey
Published by
Cengage Learning Emea
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
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Softcover
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Book Description Condition: Very Good. Slight shelf wear otherwise fine. Seller Inventory # 043756-2
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Effective Marketing
Published by
Taylor & Francis Group
(1994)
ISBN 10: 0415102367
ISBN 13: 9780415102360
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Used. pp. 128. Seller Inventory # 5769839
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