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The Marketing Casebase: Short Examples of Marketing Practice - Softcover

 
9780415103213: The Marketing Casebase: Short Examples of Marketing Practice

Synopsis

An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and texts

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  • PublisherCengage Learning Emea
  • Publication date1995
  • ISBN 10 0415103215
  • ISBN 13 9780415103213
  • BindingPaperback
  • LanguageEnglish
  • Number of pages272

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Brian MacNamee et Ray McDonnell
Published by Cengage Learning EMEA, 1995
ISBN 10: 0415103215 ISBN 13: 9780415103213
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-931-616

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Macnamee, B. and McDonnell, R.
Published by Routledge, 1995
ISBN 10: 0415103215 ISBN 13: 9780415103213
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103213. Seller Inventory # 8841924

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McDonnell, Ray, MacNamee, Brian
Published by Cengage Learning EMEA, 1995
ISBN 10: 0415103215 ISBN 13: 9780415103213
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Paperback. Condition: Very Good. FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000061072

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Macnamee, Brian und Ray Macdonnell:
Published by Routledge, 1995
ISBN 10: 0415103215 ISBN 13: 9780415103213
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Taschenbuch. Condition: Gut. Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping worldwide with invoice / ex library / plastik jacket; Spezialschutzfolie Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 144549

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Macnamee, Brian
Published by Cengage Learning EMEA, 1995
ISBN 10: 0415103215 ISBN 13: 9780415103213
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Seller: Buchpark, Trebbin, Germany

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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 42092638/2

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