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Synopsis
An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and texts
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103213. Seller Inventory # 8841924
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: The Guru Bookshop, Hereford, United Kingdom
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Paperback. Condition: Very Good. FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000061072
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