The Marketing Casebase: Short Examples of Marketing Practice - Softcover

Macnamee, Brian; Macdonnell, Ray

 
9780415103213: The Marketing Casebase: Short Examples of Marketing Practice

Synopsis

An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and texts

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