Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?
In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
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Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415103923
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415103923
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415103923
Book Description Hardcover. Condition: Brand New. 1st edition. 257 pages. 10.25x7.25x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __0415103924
Book Description Condition: New. Seller Inventory # I-9780415103923
Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415103923
Book Description Hardcover. Condition: Brand New. 1st edition. 257 pages. 10.25x7.25x1.00 inches. In Stock. Seller Inventory # x-0415103924
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fiona McLean is a Lecturer in Marketing at the University of Stirling. She has been widely published in journals on her special research interest: the application of marketing to the museum and heritage industry.Marketing the Museum is the i. Seller Inventory # 594622153