Synopsis
What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.
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Review
Understanding Media: the Extensions of Man is still the essential read on how the medium is, more and more, the message itself. - Nicholas Lemann, Sunday Herald (Glasgow) 14th March 1999.
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Understanding Media (Routledge Classics)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0415104831I5N00
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Understanding Media (Routledge Classics)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-067-00917
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