Synopsis
This is an accessible analysis of strategic theory focusing on the implementation of strategy within a firm. It moves beneath texts which relate business strategy to industrial trends and the economic environment to consider how policy within the firm in areas such as marketing and HRM can influence success. The book emphasises the importance of the implementation process, often overlooked in the strategic planning literature, and its essential role within an effective strategy process. The text is readable, accessible and practical and will be welcomed on courses seeking a broader view of strategy.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Understanding the Strategy Process: Themes and Theories
Stock Image
Key Processes in Strategy
Published by
Van Nostrand Reinhold Company, 1996
ISBN 10: 0415114667
ISBN 13: 9780415114660
Used
Hardcover
Seller: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Seller Inventory # mon0000431881