Items related to Key Processes in Strategy: Themes and Theories
Synopsis
This is an accessible analysis of strategic theory focusing on the implementation of strategy within a firm. It moves beneath texts which relate business strategy to industrial trends and the economic environment to consider how policy within the firm in areas such as marketing and HRM can influence success. The book emphasises the importance of the implementation process, often overlooked in the strategic planning literature, and its essential role within an effective strategy process. The text is readable, accessible and practical and will be welcomed on courses seeking a broader view of strategy.
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Key Processes in Strategy. Themes and Theories
Published by
International Thomson Press, London, 1996
ISBN 10: 0415114675
ISBN 13: 9780415114677
Used
Soft cover
First Edition
Seller: SAVERY BOOKS, Brighton, East Sussex, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. 1st Edition. Paperback 1996. 1st edition. 21.5x13.5cm. viii+136 pages. Flat spine. Clean & tight. No inscriptions. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref. Seller Inventory # 044408
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