Synopsis
A collection of papers charting the development of the Behavioural Perspective Model, which offers a unique behaviour-based theory of consumer choice based on the interaction of individual and situation to create the correct circumstance.
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Consumers in context : the BPM research program / Gordon Foxall
Published by
Oxon [England] ; New York : Routledge, 1996
ISBN 10: 0415132657
ISBN 13: 9780415132657
Used
Hardcover
First Edition
Seller: MW Books, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
1st edition. Fine copy in the original colour-printed boards. Remains particularly well-preserved overall; tight, bright, clean and strong. Physical description; (xviii, 552 pages). Notes; Includes bibliographical references and indexes. Contents; pt. 1. Introduction -- pt. 2. Provenance -- pt. 3. Exposition -- pt. 4. Denouement. Subjects; Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consommateurs Comportement. Consommateurs Préférences. Marketing Recherche Méthodologie. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumentengedrag. Behaviorisme. Consommateurs Attitudes. Consommateurs Prérences. Marketing Recherche Méthodologie. Consumer behaviour. 3 Kg. Seller Inventory # 395223
Seller Image
Consumers in context : the BPM research program / Gordon Foxall
Published by
Oxon [England] ; New York : Routledge, 1996
ISBN 10: 0415132657
ISBN 13: 9780415132657
Used
Hardcover
First Edition
Seller: MW Books Ltd., Galway, Ireland
Seller rating 5 out of 5 stars
1st edition. Fine copy in the original colour-printed boards. Remains particularly well-preserved overall; tight, bright, clean and strong. Physical description; (xviii, 552 pages). Notes; Includes bibliographical references and indexes. Contents; pt. 1. Introduction -- pt. 2. Provenance -- pt. 3. Exposition -- pt. 4. Denouement. Subjects; Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consommateurs Comportement. Consommateurs Préférences. Marketing Recherche Méthodologie. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumentengedrag. Behaviorisme. Consommateurs Attitudes. Consommateurs Prérences. Marketing Recherche Méthodologie. Consumer behaviour. 1 Kg. Seller Inventory # 395223
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