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The Internationalization of Small to Medium Enterprises (Routledge Advances in Management and Business Studies) - Hardcover
Book 9 of 107: Routledge Advances in Management and Business Studies
Synopsis
The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
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About the Author
Donckels, Rik; Haahti, Antti; Hall, Graham
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The Internationalization of Small to Medium Enterprises : The Interstratos Project
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The Internationalization of Small to Medium Enterprises: The Interstratos Project (Routledge Advances in Management and Business Studies, 8)
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