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Synopsis
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
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About the Author
Stpehn Brown, Darach Turley
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Consumer Research : Postcards from the Edge
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Taylor & Francis Group, 1997
ISBN 10: 0415173175
ISBN 13: 9780415173179
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Consumer Research: Postcards From the Edge (Consumer Research and Policy)
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Consumer Research : Postcards from the Edge
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Consumer Research: Postcards From the Edge (Paperback or Softback)
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Routledge 12/18/1997, 1997
ISBN 10: 0415173175
ISBN 13: 9780415173179
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Consumer Research: Postcards From the Edge (Routledge Consumer Research Series)
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Consumer Research
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