Romancing the Market (Routledge Interpretive Marketing Research)

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9780415184175: Romancing the Market (Routledge Interpretive Marketing Research)

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

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"Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality, spontaneity and imagination."--BOOK JACKET. "Marketing, as an academic discipline, is dominated by neoclassical ideals of dispassionate science, 'truth' and objectivity. The international contributors to this volume argue for a neo-romantic approach to Marketing scholarship which will invigorate, infuriate and illuminate the discipline."--BOOK JACKET.

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Book Description Taylor Francis Ltd, United Kingdom, 1999. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific truth . In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. Bookseller Inventory # BTE9780415184175

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Stephen Brown (Editor), Bill Clarke (Editor), Anne Marie Doherty (Editor)
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Book Description 1999. Hardcover. Book Condition: New. 1st. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, disp.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 312 pages. 0.531. Bookseller Inventory # 9780415184175

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Book Description Routledge, 1999. Hardcover. Book Condition: Brand New. 1st edition. 291 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # 0415184177

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