Items related to Pictorial Metaphor in Advertising
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
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About the Author:
Charles Forceville is Lecturer in English and Comparative Literature at the Free University, Amsterdam.
Review:
'Forceville's Pictoral Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorally as a means of selling products ... It is precisely this kind of study, in which metaphor is viewed as a phenomenon in everyday life, that is most exciting.' - Journal of Sociolinguistics
'Forceville's book on metaphor in pictures is by far the most comprehensive examination of the topic.' - The Semiotic Review of Books
'Forceville's book on metaphor in pictures is by far the most comprehensive examination of the topic.' - The Semiotic Review of Books
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0415186765
- ISBN 13 9780415186766
- BindingPaperback
- Number of pages244
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Pictorial Metaphor in Advertising
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